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Photos: American Family Insurance House at Summerfest


Photos from the first day at the American Family Insurance House at Summerfest, presented by American Family Insurance.


The American Family Insurance House, located behind the Mid-Gate Fountain on the grounds of Summerfest, features the Summer Series, artists also performing at Summerfest on other stages, sharing an acoustic set and Q&A session at the House with 50 fans who register to be in the audience. 

The first artists to perform were Hanson, who had many enthusiastic fans sign up as soon as the Summerfest gates opened to fill the spots available.

The American Family Insurance House is open from Noon – 9 p.m. Other activities at the house include creating a personalized festival look at the DIY (do it yourself) swag station, taking Insta-worthy photos and more.

Plus, while exploring Summerfest, attendees can look for the American Family Insurance interactive social media vending machines for the chance to win tickets and prizes.

Scroll above for images from day one.

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About American Family Insurance
Madison, Wisconsin-based American Family Insurance group is the nation's 13th-largest property/casualty insurance group and ranks No. 306 on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, primarily through its exclusive agents in 19 states. American Family affiliates (The General and Homesite) also provide options for consumers who want to manage their insurance matters directly over the internet or by phone. Affiliate Main Street America sells insurance products through independent agents. Web; Facebook; Twitter

About Summerfest presented by American Family Insurance
Following its 1968 debut, Summerfest presented by American Family Insurance has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, hosting the music industry’s hottest stars, emerging talent and local favorites along with approximately 850,000 people from Milwaukee and around the world each year for an unforgettable live music experience. During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 12 stages delectable food and beverages, and interactive activities, all in a world-class festival setting. Summerfest 2019 takes place June 26-June 30 and July 2- July 7, 2019, closed on July 1. For more details, visit, or Twitter: @Summerfest.