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PGA TOUR's Champions Tour comes to Wisconsin with 2016 American Family Insurance Championship

American Family Championship       Stricker Foundation 

Wisconsin native Steve Stricker to host event at the University of Wisconsin's University Ridge

Madison, Wis. (June 1, 2015) - The PGA TOUR's Champions Tour, American Family Insurance and 12-time PGA TOUR winner and Wisconsin native Steve Stricker announced today a new event in Wisconsin for 2016 – the American Family Insurance Championship – to be played at University Ridge Golf Course in Madison, June 22-26. Joining Stricker for the announcement at University Ridge were PGA TOUR Commissioner Tim Finchem, American Family Insurance Chairman and CEO Jack Salzwedel and University of Wisconsin Director of Athletics Barry Alvarez.

The inaugural American Family Insurance Championship will feature an 81-player field competing for a $2 million purse. The no-cut event will include two pro-am events on June 22-23 followed by three days of tournament play, June 24-26. Proceeds from the event will be donated to the Steve Stricker American Family Insurance Foundation and the American Family Children's Hospital.

"We are thrilled to partner with American Family Insurance and hometown hero Steve Stricker to bring this great event to Madison and the state of Wisconsin," said PGA TOUR Commissioner Tim Finchem. "Wisconsin has always been a popular stop for our players as many of them experienced success in the state during their PGA TOUR careers. They are thrilled at the opportunity to play in Wisconsin on a yearly basis."

American Family Insurance has signed a three-year agreement to be the tournament's title sponsor. Stricker will serve as tournament host in 2016 and then as player-host starting in 2017 when he becomes eligible for the Champions Tour upon turning 50 years of age.

An Edgerton native, Stricker is an American Family Insurance brand ambassador and co-chair of the Steve Stricker American Family Insurance Foundation, founded in 2013. In addition to his 12 career PGA TOUR titles, Stricker represented the United States on five Presidents Cup teams and three Ryder Cup teams and reached as high as second in the Official World Golf Ranking in 2010. The former University of Illinois All-American was also a five-time Wisconsin State Open champion between 1987 and 2000.

"Returning professional golf to my home state is a dream come true," said Stricker. "When the PGA TOUR event ended in Milwaukee, it was a sad day – and I was absolutely committed to find a way to fill that void. I am proud and humbled to be part of the team to do that in 2016."

"This will be a fantastic event, not only for players and golf enthusiasts, but for everyone who will benefit from its popularity and the positive economic impact it will bring to our local communities," said Jack Salzwedel, American Family Insurance chairman and CEO. "Most importantly, proceeds raised will support the American Family Children's Hospital and other charitable organizations that make Madison – and Wisconsin – a great place to live and work."

The PGA TOUR had a significant presence in the Badger State with a long-running tournament in Milwaukee. The tournament, which started as the Greater Milwaukee Open in 1968 before being renamed the U.S. Bank Championship, ended in 2009 after a 42-year run. Many winners of that event are now regular Champions Tour competitors and will return to contest the American Family Insurance Championship.

Andy North, a two-time U.S. Open champion and winner of one Champions Tour title, is a prominent Champions Tour professional who resides in Madison. Other players on the Champions Tour horizon with local ties include Madison native Jerry Kelly, who turns 50 late next year, and Appleton native J.P. Hayes who turns 50 this coming August. Milwaukee's Skip Kendall has also competed in a handful of Champions Tour events since turning 50 last year with a best finish of T3 at the 2014 Nature Valley First Tee Open at Pebble Beach.

The University Ridge Golf Course, designed by Robert Trent Jones, Jr., opened for play in 1991 and is home to the University of Wisconsin men's and women's golf teams. The 7,259-yard, par-72 course features an open front nine and a more forested back nine. University Ridge has hosted the 1998 NCAA Division I Women's Championship as well as multiple Big Ten Conference Championships, and will host the 2015 Wisconsin State Open in August.

The American Family Insurance Championship will be broadcast on Golf Channel, the exclusive cable provider of the Champions Tour, reaching in excess of 205 countries and territories and more than 145 million households.

For more information on the American Family Insurance Championship, fans can follow the Steve Stricker American Family Insurance Foundation. Web: http://www.strickerfoundation.org/; Facebook: https://www.facebook.com/StrickerAmFamFoundation; Twitter: @StrickerFNDN.

About the Champions Tour
Collectively, the Champions Tour has the most recognizable and accomplished players in the game, with many of its 32 members in the World Golf Hall of Fame competing regularly in its events. The Tour also counts numerous other major championship winners among its members. The Champions Tour is a membership organization of professional golfers age 50 and older. Conceived in 1980 as the Senior PGA Tour, it started with just four events and purses totaling $475,000. The Champions Tour's primary purpose is to provide financial opportunities for its players, entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, protect the integrity of the game and generate significant charitable and economic impact in communities in which it plays. Points earned in official Charles Schwab Cup events in 2014 determined Bernhard Langer as the Charles Schwab Cup champion, the season-long competition designed to recognize the Champions Tour's leading player. The Commissioner of the PGA TOUR is Tim Finchem. Greg McLaughlin is President of the Champions Tour. The PGA TOUR's website is pgatour.com, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Fla. Follow the Champions Tour at facebook.com/ChampionsTour and on Twitter @ChampionsTour.

About American Family Insurance
Madison, Wis.– based American Family Insurance is the nation's third-largest mutual property/casualty insurance company and ranks 373rd on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, through its exclusive agents in 19 states. American Family affiliates (The General, Homesite and AssureStart) also provide options for consumers who want to manage their insurance matters directly over the Internet or by phone. Web: www.amfam.com; Facebook: www.facebook.com/amfam; Twitter: www.twitter.com/amfam. Google+ plus.google.com/+amfam/

About Steve Stricker American Family Insurance Foundation
Established in 2013 when Steve Stricker became a brand ambassador for American Family Insurance, the mission of the foundation is to develop strong families and healthy kids in pursuit of their dreams, whatever they may be. The foundation supports education, initiatives, and organizations aimed at building strong families and healthy kids, with a focus on youth ages 12 – 18 and special consideration for underserved communities. Web: http://www.strickerfoundation.org/; Facebook: https://www.facebook.com/StrickerAmFamFoundation; Twitter: @StrickerFNDN

About University Ridge Golf Course
University Ridge Golf Course is just 15 minutes from the University of Wisconsin campus and downtown Madison. Designed by Robert Trent Jones, Jr., the course opened for play in 1991. It is the home to the women's and men's golf teams from the University of Wisconsin. The 7,259-yard, par 72 course's name comes from the defining feature of the landscape, a remnant of the last retreating glacier. The course is perched right where the Wisconsin Glacier stopped, providing the backbone of the ridge that divides the terrain into clusters of hills and valleys. Robert Trent Jones Jr. designed the golf course with distinctly different front and back nines that make it feel like you are playing two courses in one. The front nine plays across grassy meadows, featuring contoured fairways and generous landing areas. In contrast, mature trees frame most of the holes on the back nine.

News media contacts:
Mark Williams
Director, Communications, Champions Tour
(904) 280-5058

Ken Muth
Director, Media Relations, American Family Insurance
(608) 242-4100, ext. 30680

Brian Lucas
Director of Athletic Communications, University of Wisconsin
(608) 263-5052