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Newest American Family Insurance ad features real people living their dreams


The company's newest ad entitled “This Dream” reminds viewers that dreams come in all forms, shapes and sizes.

American Family Insurance’s newest ad campaign aims to instill optimism and remind viewers that dreams come in all forms. The television spots started airing July 30 in most markets in American Family’s 19 operating states.

The ad entitled “This Dream” features many real people living their dreams – whether that is being a professional baker, owning or ranch or achieving lead violinist in an orchestra.

“Through genuine dreamers, we wanted to show the diversity of dreams,” says Dwayne Maddox, advertising director. “Whether it’s owning your first home or starting a new business, our ads demonstrate that dreams and opportunities exist in every corner of society, and American Family protects all kinds of dreamers.”

The advertising was created by BBDO New York. The song in the ad is called “Dreamers” by Black Violin.

About American Family Insurance
Madison, Wisconsin-based American Family Insurance is the nation’s thirteenth-largest property/casualty insurance group and ranks 315th on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, primarily through its exclusive agents in 19 states. American Family affiliates (The General, Homesite and AssureStart) also provide options for consumers who want to manage their insurance matters directly over the Internet or by phone. Web; Facebook; Twitter