Milwaukee, Wisconsin,
17:12 PM

New year, new era with American Family Field begins


Tomorrow is the start of American Family’s expanded partnership with the Milwaukee Brewers, including a new name to its ballpark – American Family Field – and collaboration on local community projects and programs.

An expanded partnership between American Family Insurance and the Milwaukee Brewers begins tomorrow, Jan. 1, 2021. It includes a new name to the Brewers ballpark – American Family Field, as well as collaborative support of community projects and programs in the Milwaukee area.

Timeline of events:

January 22, 2019 - American Family Insurance, Milwaukee Brewers agree to stadium sponsorship, community programs

January 21, 2020 - American Family Insurance, Milwaukee Brewers collaborate on 2021 ballpark name

September 3, 2020 - American Family Insurance, Milwaukee Brewers collaborate on new logo for American Family Field

Watch this video as American Family CEO Jack Salzwedel, Milwaukee Brewers President of Business Operations Rick Schlesinger and Molson Coors President and CEO Gavin Hattersley toast to a new year, a cherished past and bright future to come:

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Still photos credit: Scott Paulus/Milwaukee Brewers

About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 254 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America. Across these companies the group has more than 13,500 employees nationwide.