11:39 AM

New American Family Insurance television spot "This Win" debuts today


Newest television ad in multi-media marketing campaign, "This Win," continues the story of pursuing and protecting dreams.

A new television spot, "This Win," debuted today from American Family, part of a multi-media marketing campaign announced February 4.

The  integrated campaign includes TV, radio, online video, social media, and digital/mobile display components.

Like "This Sacrifice," the first spot introduced in early February, the new ad also ​follows themes introduced in the previous “This Dream” campaign, by demonstrating all kinds of dreams are worth achieving and American Family Insurance gives individuals the freedom to go out and pursue their own.

"This Win" confirms that American Family is not just protecting the dreams of those who achieved them, but also the dreams of those whose shoulders they stand on. The television spot acknowledges all of the mini-achievements consumers experience in achieving dreams, like purchasing a new home.

Both "This Win" and "This Sacrifice" are running interchangeably over the next few months and each share the theme that it’s not just about protecting the sheet metal or shingles of a new home. It’s about protecting a dream - this home, this car, this life that you’re working so hard to create.

See "This Win" here:

Creative agency: Elite Media, New York
Media agency: Mindshare Chicago

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About American Family Insurance
Madison, Wisconsin-based American Family Insurance group is the nation's 13th-largest property/casualty insurance group and ranks No. 311 on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, primarily through its exclusive agents in 19 states. American Family affiliates (The General and Homesite) also provide options for consumers who want to manage their insurance matters directly over the internet or by phone. Affiliate Main Street America sells insurance products through independent agents. Web; Facebook; Twitter