11:50 AM

New American Family Insurance Fan Fearlessly program encourages fans to support their teams – and their communities

Non-profit organizations in Atlanta, Green Bay and Seattle will benefit from fans’ interactions.

American Family Insurance is calling on football fans in Atlanta, Green Bay and Seattle to rally around not just their teams, but their communities. By demonstrating how they “Fan Fearlessly,” communities can earn points that translate into donations from American Family for local charitable organizations.

The non-profit organizations, which include Quest Communities in Atlanta, NEW Community Shelter Inc.  in Green Bay and Friends of the Children in Seattle, will benefit from the fan generated donations.

Fans can participate in a number of ways that will be tracked throughout the season either on-site or online, such as submitting a “fan dream,” uploading a photo using the #DreamFearlessly hashtag, or filling out a survey on the Fan Fearlessly website. Onsite activities include digital face paint and a green-screen touchdown dance that will be recorded and can later be shared on participants' social media channels.

“When we cheer together, we win together, and not just on the field,” said Scott McConnell, American Family Insurance marketing sponsorships and event manager. “We hope football fans will be encouraged to ‘Fan Fearlessly,’ knowing at the same time they are assisting worthwhile organizations doing good work in their communities.”

To get started, visit the American Family Insurance Fan Fearlessly website to learn more about the program and the organizations fans and teams will be supporting. And watch this video:

About American Family Insurance
Madison, Wisconsin-based American Family Insurance group is the nation's 13th-largest property/casualty insurance group and ranks No. 311 on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, primarily through its exclusive agents in 19 states. American Family affiliates (The General and Homesite) also provide options for consumers who want to manage their insurance matters directly over the internet or by phone. Web; Facebook; Twitter