09:15 AM

Let The Music Play grant program applications now open


The grant program from American Family Insurance and Milwaukee World Festival, Inc. supports music education in Milwaukee County.

Milwaukee World Festival, Inc. (MWF) and American Family Insurance announce that applications are now open for the Let The Music Play Grant Program.

Celebrating its fifth year, Let The Music Play supports music education in Milwaukee County.  Since its inception, 30 organizations have been awarded grants including Carmen Schools of Science and Technology to support their drum line program, Milwaukee School of Languages for their choral library, Wisconsin Conservatory of Music’s mobile music sound lab, Woodlands Elementary School for the purchase of instruments, and many others.

Thanks to an additional generous contribution from American Family Insurance for the second consecutive year, Let The Music Play has grown its grant distribution, affording the program the opportunity to support additional organizations and/or fulfil larger grant requests.

Non-profit organizations and school programs that support music education are encouraged to apply. The deadline to submit an application is November 30, 2022.

“We are proud to partner with American Family Insurance for the fifth year of the Let The Music Play program in support of music education, which provides a creative outlet for the youth in our community. Over the years, we have granted funds to a diverse range of recipients, supporting both established organizations and new programs looking to build their curriculum and resources,” said Don Smiley, CEO of Milwaukee World Festival, Inc.

“We know how much students benefit from participating in music education programs andSmith performance arts such as orchestra, theater and dance,” said Sherina Smith, chief marketing officer for American Family Insurance and Main Street America. “We’re pleased to help champion the dreams of these students, through the Let the Music Play program and our partnership with Milwaukee World Festival, Inc., for the fifth year. We believe with the right support any dream is possible, so we’re proud to further the work of the schools and organizations who provide access to these meaningful and creative opportunities for Milwaukee-area youth.”

Let The Music Play is open to non-profit organizations and schools that serve Milwaukee County through music-based programming for students aged 11 - 18. The grant program is intended to represent the variety of music-based activities taking place in the greater Milwaukee community and is open to programs ranging from band, orchestra and jazz to musical theater and dance.

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SOURCE:  Milwaukee World Festival, Inc. (MWF)

MWF media contact:
Julie Dieckelman

About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 251 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America Insurance. Across these companies the group has more than 13,000 employees nationwide.

About Milwaukee World Festival, Inc. 
Milwaukee World Festival, Inc. is an independent, private 501(c)(3) corporation founded in 1965 that produces Summerfest presented by American Family Insurance, a three-weekend music festival featuring over 800 artists across 12 stages. Milwaukee World Festival, Inc. also maintains and improves Henry Maier Festival Park, located on 75 acres in downtown Milwaukee, WI.  In addition to Summerfest, Henry Maier Festival Park hosts a variety of ethnic and cultural festivals, concerts, walks, runs, and other special events.  The mission of the organization is to promote an understanding of different ethnic cultures, the histories and traditions of various nationalities, harmony in the community, civic pride and provide a showcase for performing arts, activities and recreation for the public, and employment opportunities for the youth of the community. For more details, visit,, Twitter: @Summerfest or Instagram: @Summerfest.