Milwaukee, Wisconsin,
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Let The Music Play Grant Program accepting online applications


With support from American Family Insurance, non-profit organizations or school programs that support music education in Milwaukee County, are eligible to receive $2,500 Let The Music Play grants.

Milwaukee World Festival, Inc. and American Family Insurance announced that the Let The Music Play grant program is now accepting online applications. Non-profit organizations, or school programs that support music education, are eligible to receive these $2,500 Let The Music Play grants.

“We are proud to work with American Family Insurance to support music education, enriching the community and investing in the arts and our young performers. We hope this program gives students an opportunity to discover their talents and experience the joy of performance,” said Don Smiley, President and CEO of Milwaukee World Festival, Inc.

The Let The Music Play grant program is open to non-profit organizations and schools that serve Milwaukee County in Milwaukee, Wisconsin, through music-based programming for students aged 11 - 18. The program is intended to represent the variety of music-based activities taking place in the greater Milwaukee community and is open to programs ranging from band, orchestra and jazz to musical theater and dance. Recipients must demonstrate the ability to present a finished, 7-10 minute performance.

The selected recipients will also showcase their talents at various events, including Summerfest, during the 2019 festival. Deadline for submitting applications is November 1, 2018.

Non-profit organizations and school programs that support music education in Milwaukee County can apply for grants here.


About Milwaukee World Festival, Inc.
Milwaukee World Festival, Inc. is an independent, private 501(c)(3) corporation founded in 1965 that produces Summerfest, presented by American Family Insurance, an 11-day festival that generates approximately $181.3 million in direct and indirect economic impact for the community each year. Milwaukee World Festival, Inc. also maintains Henry Maier Festival Park, located on 75 acres on the shores of Lake Michigan in Milwaukee, WI. In addition to Summerfest, Henry Maier Festival Park hosts a variety of ethnic and cultural festivals, concerts, walks, runs, and other special events, attracting nearly 1.3 million people.

The mission of the organization is to promote an understanding of different ethnic cultures, the histories and traditions of various nationalities, harmony in the community, civic pride and provide a showcase for performing arts, activities and recreation for the public and employment opportunities for the youth of the community. For more details, visit, or Twitter: @Summerfest.

About American Family Insurance
Madison, Wisconsin-based American Family Insurance group is the nation's 13th-largest property/casualty insurance group and ranks No. 311 on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, primarily through its exclusive agents in 19 states. American Family affiliates (The General and Homesite) also provide options for consumers who want to manage their insurance matters directly over the internet or by phone. Web; Facebook; Twitter

Summerfest media contact: Julie Dieckelman, (414) 270-6517,

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