10:09 AM

American Family offers app to promote safer driving and reduce insurance costs


KnowYourDrive program is part of American Family’s broader mission to protect the dreams of its customers through innovative insurance solutions. Program will be offered in Arizona and Indiana starting on Feb. 15.


American Family Insurance is offering an advanced, technology-based program designed to help its customers stay safe behind the wheel while having more control over their auto insurance costs.

The new program, KnowYourDrive, features an American-Family branded app on a participating customer’s mobile device that provides immediate feedback on driving behavior, such as high speed, sudden braking, sudden acceleration and city driving. The app also shows customers how they can adjust their driving performance in order to become better, safer drivers. The app is connected to an adapter that customers plug into their vehicle to monitor driving habits as well as engine updates to help avoid unnecessary trips to the mechanic. Depending on how customers drive, they can earn program discounts of up to 40 percent on their car insurance premiums.

Encouraging safer driving with KnowYourDrive is part of American Family’s broader mission to protect the dreams of its customers through innovative insurance solutions.

“The primary focus of the KnowYourDrive program is on helping customers become better drivers,” said Felipe Teixeira, national product manager at American Family Insurance. “The program provides value-added features and services designed to improve customer driving habits while reducing insurance premiums.”

American Family is partnering with Automatic, a leading provider of telematics solutions, to provide enrollees with the mobile app and adapter.

KnowYourDrive will be offered to new American Family customers in Arizona and Indiana with a five percent introductory discount starting on Feb 15. The program will be rolled out in other states throughout 2017. Existing policyholders can talk with their agent about signing up.

Interested potential customers can find out more about KnowYourDrive by contacting their American Family agent or visiting

About American Family Insurance

Madison, Wis. - based American Family Insurance, celebrating its 90th anniversary in Oct. 2017, is the nation's 13th-largest property/casualty insurance group and ranks No. 332 on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, through its exclusive agents in 19 states. American Family affiliates (The General, Homesite and AssureStart) also provide options for consumers who want to manage their insurance matters directly over the Internet or by phone. Web; Facebook; Twitter; Google+