08:43 AM

gener8tor launches Impact Innovation Lab to inspire new ventures in workforce innovation


Program hopes to inspire entrepreneurs to solve the toughest workforce challenges

In partnership with the American Family Insurance Institute for Corporate and Social Impact (The Institute), gener8tor, the nationally-ranked concierge accelerator that invests in high-growth startups, is launching an impact innovation lab aimed to inspire new ventures and help inspire solutions for challenges facing the workforce. Building off the energy, collaboration, innovation and sustained company development seen in earlier programs, this lab will connect workforce leaders with founders and future founders to discuss and inspire what technologies and tools are needed in the workforce startup community.

The Impact Innovation Lab will offer:

  • Two panel and ideation events in March
    • One with workforce industry experts
    • One with startups from early stage to advanced
  • A month-long idea-stage accelerator program for aspiring founders in April
  • A pitch competition for for-profit startups that offers launch grants beginning in April
  • A grand prize pitch competition on the national stage of the OnRamp Education and Workforce Innovation conference in June

“There are opportunities for innovation and collaboration between traditional workforce systems and our startup communities, our hope is that the Impact Innovation Lab and its expert panelists will help spark new partnerships and ideas,” said Danica Nilsestuen, lead organizer for gener8tor’s Education & Workforce Innovation programs.

The Institute is a premier program sponsor of gener8tor and hopes the newest innovation lab sparks ideas that adapt to a changing workforce landscape.

“One thing the COVID-19 pandemic has taught us is the workforce environment is forever changing and entrepreneurs have the skills to create solutions to the new challenges in the workforce,” said Shayna Hetzel, Social Impact Director at the American Family Insurance Institute for Corporate and Social Impact. “This program and continued partnership will help not only inspire ideas but then help them become reality.”

Those interested in getting involved can see more information on the gener8tor website.


About gener8tor

gener8tor’s turnkey platform for the creative economy connects startup founders, musicians, artists, investors, universities and corporations. The gener8tor platform includes pre-accelerators, accelerators, corporate programming, conferences and fellowships.

For more information about gener8tor, visit and follow @gener8tor on Twitter.

About the American Family Insurance Institute for Corporate and Social Impact

The American Family Insurance Institute for Corporate and Social Impact is a venture capital firm and partner of choice for exceptional entrepreneurs who are building scalable, sustainable businesses in a long-term effort to close equity gaps in America. It also recognizes that capacity building and supporting organizations and experts that have been working toward social causes are equally important in making a positive impact within our communities around the country.