Milwaukee, Wisconsin,
08:00 AM

First new American Family Field signage installed at Milwaukee Brewers stadium

"A very exciting day for us"


On Jan. 27, the first American Family Field sign was installed at the Milwaukee Brewers stadium, the entrance sign visible from the highway. (Photos and video)

Two years after American Family announced an expanded partnership with the Milwaukee Brewers, including stadium naming rights beginning Jan. 1, 2021, the first American Family Field sign was placed at the entrance to the ballpark on Jan. 27.

"This is a very exciting day for us," Jack Salzwedel, American Family chair and CEO, said to members of the media present as the sign was lifted into place. "This is the beginning of something very special for our company -- and we think it's the beginning of something special with this ball club as well," he said. "We couldn't be more honored and pleased to be a part of this day today and to partner with the Milwaukee Brewers organization."

Said Rick Schlesinger, president, business operations for the Milwaukee Brewers, ""We've had a relationship with American Family for many years. But obviously, it's elevated at this level, and we're so pleased to be working with a great Wisconsin brand and a great Wisconsin company and ushering in a new generation of naming rights and partnership."

Watch and listen to all of Jack Salzwedel's remarks (Credit: Fox6 WITI, Milwaukee)

This video from the Brewers details the fabrication of the first sign in time-lapse: 

Watch this 13-second video as the sign begins to be put in place:

And this 16-second time-lapse video from the Brewers showing the sign put into place:

New American Family Field signage will continue to be installed during February.

Previous announcements on the American Family and Milwaukee Brewers partnership:

New year, new era with American Family Field, Dec. 31, 2020
American Family Insurance, Milwaukee Brewers collaborate on new logo for American Family Field, Sept. 3, 2020
American Family Insurance, Brewers Community Foundation partner on $200,000 donation to bridge digital divide for families at Milwaukee Public Schools, Aug. 27, 2020
American Family Insurance, Milwaukee Brewers collaborate on 2021 ballpark name, Jan. 21, 2020
MVP Christian Yelich joins American Family Insurance as brand ambassador and community partner, April 6, 2019
Brewers unveil new spring training and development complex: American Family Fields of Phoenix, Feb. 12, 2019
American Family Insurance, Milwaukee Brewers agree to stadium sponsorship, community programs, Jan. 22, 2019

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About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 254 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America. Across these companies the group has more than 13,500 employees nationwide.