08:00 AM

Final Milwaukee Night Market is Sept. 21; watch more videos of vendors sponsored by American Family Insurance

American Family is sponsoring the vendors fees for 10 entrepreneurs at each of the four markets this summer by selecting an array of vendors that feature ethnic diversity and gender parity. The final market is Wednesday, Sept. 21.

On May 26, 2022, Westown Association announced more than 100 local vendors would participate in the Milwaukee Night Market with support from American Family Insurance. The market returned to downtown Milwaukee this summer for a full season for the first time since 2019.

Markets have been held on June 15, July 13 and Aug. 17.  The location is West Wisconsin Avenue between 2nd Street and Vel R. Phillips Avenue.       

The diverse lineup of vendors features a variety of artists, restaurateurs, farmers, crafters and makers of all sorts that will showcase their talents to the estimated 20,000 attendees each night. The Milwaukee Night Market is a free, outdoor event that transforms the economic and entertainment heart of Wisconsin and the Westown neighborhood into an exciting fusion of all the city has to offer.       

American Family Insurance returned for the second year, sponsoring the vendors fees for 10 entrepreneurs at each of the four markets by selecting an array of vendors that feature ethnic diversity and gender parity. The 10 sponsored vendors are Baked Dreams Creations, Blossom Candle, Chase My Creations, Dougie’s Delights, Harmony By Design, Outwoken Tea, Spicy Freza Apparel, T for Textile and Tostada by Maranta. 

Watch the videos below to learn more about two of these vendors, Baked Dream Creations and Blossom Candle: 

Baked Dreams Creations

Blossom Candle

And check out more highlights from the 2022 Milwaukee Night Market and the vendors sponsored by American Family: 


“Economic empowerment is one goal of our Free to Dream initiative, where we’re investing $105 million overWashington five years to help close equity gaps and create meaningful impact in communities,” said Ranell Washington, American Family community and social impact advisor. “Small businesses, especially diverse businesses, are the economic engine of our country and we want to support these bold entrepreneurs in a variety of ways. We’re proud to support these amazingly talented entrepreneurs.” 

# # # 

About American Family Insurance group      
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 251 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America Insurance. Across these companies the group has more than 13,500 employees nationwide.