15:23 PM

Awareness leads to knowledge – and good health


American Family instructional designer shares how Breast Cancer Awareness promotions 14 years ago helped her discover she had cancer, and what she's done since. 

They say that awareness is everything, and I would have to agree with that. It may have been 14 years ago, but I remember those words like it was yesterday.

“You have cancer ...”

Back in 2005, American Family teamed with the Green Bay Packers as Deanna Favre was diagnosed with breast cancer. I saw the hats, but blew it off, I didn’t need a breast cancer hat.

Around that same time, I was flipping through a JC Penney sale catalog in the car and came across a page of pink appliances for the Susan G. Komen Fund. I thought to myself: Who would pay that much for a pink mixer? And a pink toaster? Really?

 No one in my family ever had breast cancer, so I doubted I would.

Well, the next day, all this pink was on my mind. You might say visions of pink mixers danced through my head. I could not shake the odd feeling, so I checked and found a lump. No, it couldn't be.

Read the rest of Laurie's story on the idea sharing site, Medium. 


About American Family Insurance
Madison, Wisconsin-based American Family Insurance group is the nation's 13th-largest property/casualty insurance group and ranks No. 306 on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, primarily through its exclusive independent contractor agents in 19 states. American Family affiliates (The General and Homesite) also provide options for consumers who want to manage their insurance matters directly over the internet or by phone. Affiliate Main Street America sells insurance products through independent agents and affiliate Ameriprise Auto & Home sells through partners. Web; Facebook; Twitter