14:38 PM

Atlanta United unveils 2020 secondary kit sponsored by American Family Insurance


The Atlanta United Major League Soccer club revealed their new secondary kit for 2020 sponsored by American Family Insurance, at an event yesterday in New York City.

Atlanta United unveiled its secondary “King’s Kit” for the club's upcoming 2020 season, at a #Forward 25 event in New York City on February 5. American Family Insurance is the kit sponsor.

Major League Soccer does not use home and away jerseys; instead they use the term primary or secondary kit and either can be won at home or away games. Kits are updated every two years to rotate with the primary kit. The primary was updated in 2019, so this year the secondary kit received a new look.

King's Kit - The gold standard

The King’s Kit is described this way: “A modern execution of the club’s iconic 5-Stripes, Atlanta United’s King’s Kit has arrived with purpose, celebrating the spirit of city and striving for excellence while dripping swagger and illuminating royalty with all gold everything. The embossed herringbone stripes on the white fabric also showcase a metallic gold Unite and Conquer coin on the Jock Tag. The iconic Atlanta United Spike is featured at the back neck matching the gold EQT stripes on the shoulder.”

“The King’s Kit represents our strive for the gold standard. Gold doesn’t define Atlanta, it represents it. Gold is in the city’s veins. Gold is meant for us – because gold is fit for kings.”­

Atlanta United partnership began in 2016

In 2016, Atlanta United and American Family Insurance announced a multi-year partnership agreement, making American Family the Official Insurance Partner of Atlanta United FC. The partnership includes sponsorship of Atlanta United’s official kit, with American Family Insurance logo featured on the first-team jerseys. This is the first MLS kit sponsorship for American Family. Atlanta United and American Family Insurance also team up on the American Family Insurance Dream Tryout, the club’s first-team tryout tour, an open tryout for males 18 years or older.

See more info, photos and videos from Atlanta United about the new kit here.

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About American Family Insurance group
Madison, Wisconsin-based American Family Insurance group is the nation's 13th-largest property/casualty insurance group and ranks No. 306 on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, primarily through its exclusive independent contractor agents in 19 states. American Family affiliates (The General and Homesite) also provide options for consumers who want to manage their insurance matters directly over the internet or by phone. Affiliate Main Street America sells insurance products through independent agents and affiliate American Family Connect Property and Casualty Insurance Company (proposed new legal name of Ameriprise Auto & Home Insurance) sells through partners. Web; Facebook; Twitter

About Atlanta United
Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season, the earliest an expansion team has won the title since 1998. The club has set multiple league records including season tickets sales (36,000-plus), single-game attendance (72,548), single-season average (53,002) and total home attendance (901,033). Owned by Arthur M. Blank, and led by club President Darren Eales, Atlanta United plays its home matches at Mercedes-Benz Stadium. For more information about Atlanta United, including how to purchase season tickets, visit:, and follow @ATLUTD.