16:07 PM

AmFam employee hits the right notes in Super Bowl ad


Sunday was a little extra super for American Family employee Renee Dauplaise, who was featured in a commercial during the big game.

Renee Dauplaise
We got the call that we had been cast for the commercial and would be flown to New York for a week.
Renee Dauplaise

Oftentimes, Super Bowl ads are more entertaining than the game itself. This year, American Family Insurance employee Renee Dauplaise had a very personal reason why she couldn’t wait to see the commercials.

Lifelong Packer fans, Renee and her identical twin sister Denise submitted a photo of themselves wearing Packer gear in response to an ad in the Green Bay Press-Gazette from a casting company seeking subjects for a Super Bowl commercial. Hoping to improve their chances, they also explained their love for the Packers. After a series of interviews—including a Skype session where they sang “Schoolhouse Rock”—Renee received the good news on January 9.

“We got the call that we had been cast for the commercial and would be flown to New York for a week,” says Renee. After some schedule adjusting and childcare arrangements, Renee and Denise were off to New York for a week of rehearsing, filming and little bit of sight-seeing.

“Until we got there, we didn’t know what the commercial was going to be about,” says Renee. It turns out the production was part of an NFL campaign celebrating babies born in Super Bowl champion cities nine months after the home team won the big game. Read more about the commercial.

“We spent the first day rehearsing, the next day and half recording and did some sight-seeing the last day,” says Renee. “I was a bit nervous. They could have made us look silly, but they didn’t. It came out very natural and sweet.”Renee didn’t host any special viewing party for her 30 seconds of fame. “I watched at home with my husband and monitored Facebook a bit. I got a lot of ‘pings’ from a lot of people once it aired.

“It was just a blast. Now I’m just waiting to frame my W-2 from the NFL!”