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American Family Life Insurance Company champions college dreams


September is Life Insurance Awareness Month. American Family Insurance is helping make college dreams come true for young people who are struggling financially because their parent or guardian died, leaving little or no life insurance.


During September – Life Insurance Awareness Month (LIAM) – American Family Life Insurance Company is sponsoring a three-question, true/false life insurance quiz on For each quiz completed in the month of September, the company will donate $1 (up to a total of $10,000) to the Life Lessons Scholarship Program.

The scholarship program, sponsored by industry organization Life Happens, assists young people seeking a college education, who are struggling financially because their parent or guardian died, leaving little or no life insurance. A college education is already a major financial challenge for many American families, but it becomes more difficult when a parent dies without life insurance, an important financial safety net that parents can leave their families.

“Life insurance protects loved ones’ dreams and their financial futures, so they can continue to dream fearlessly,” says Todd Fancher, President, American Family Life Insurance Company. “We’re a proud sponsor of LIAM and proud to help support students’ financial dreams of attending college.”

Assess your life insurance today
Do you have enough life insurance through work and personal policies to protect your family? Use American Family’s Life Needs Calculator on Then, contact your American Family agent to discuss.


About American Family Insurance
Madison, Wis. - based American Family Insurance is the nation's 13th-largest property/casualty insurance group and ranks 332nd on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, through its exclusive agents in 19 states. American Family affiliates (The General, Homesite and AssureStart) also provide options for consumers who want to manage their insurance matters directly over the Internet or by phone. Web; Facebook; Twitter; Google+