American Family Insurance-sponsored ESPN docuseries, “The Captain,” premieres tonight
American Family is partnering with ESPN to give viewers a never-before-seen look into brand ambassador Derek Jeter’s life, career and legacy. American Family will support “The Captain” docuseries with creative branding and custom messaging while celebrating Jeter's incomparable legacy.
He’s a Baseball Hall of Famer and five-time World Series champion. He’s a businessman and philanthropist. He’s a husband and father. He’s “The Captain.”
An American Family brand ambassador since 2016, Derek Jeter is now the subject of his own documentary series, “The Captain,” premiering on ESPN and ESPN+ tonight at 9 p.m. CDT/10 p.m. EDT.
The seven-episode docuseries will take viewers on a journey of Derek’s triumphs and challenges from childhood to New York Yankees fame and everything in between, giving a glimpse into his life, both on and off the baseball diamond.
Celebrating dream champions
As an associate sponsor of “The Captain,” American Family is partnering with ESPN Creative Works Studio to create original branded content that will celebrate Derek’s legacy and position American Family as a dedicated supporter of dreams, no matter how big or small.
This content will celebrate the dream champions that played a role in Derek’s pursuit of his own dreams. Whether it’s family and friends or coaches and field maintenance crew, the content will demonstrate how anyone can inspire others and be a dream champion.
“For six years, Derek Jeter has been an outstanding partner and brand ambassador for American Family,” said Sherina Smith, American Family and Main Street America chief marketing officer. “His passion for helping others achieve their dreams and his commitment to local communities exemplifies who we are as a company. We’re thrilled to support the ‘The Captain’ with innovative creative content, showing that with the right support, any dream is possible.”
Covering all the bases
As part of the sponsorship, American Family branded messages will be presented across multiple media outlets throughout the docuseries.
On TV, viewers will see custom content in the preview show and during “The Captain” airings. There will also be 30-second brand features during commercial breaks in the premiere episode and the first two re-airs.
Additional media promotions, such as social media and digital video on ESPN, Hulu, Disney and Major League Baseball, will occur within American Family's 19-state footprint.
“It’s an honor to play a part in the storytelling of Derek Jeter’s remarkable life and career,” said Ann Poulose, American Family director of audience management and media. “Using Derek’s own journey as inspiration, our feature integrations will paint a clear picture for viewers – with a little help from American Family, they too can dream fearlessly knowing we’re here to support them every step of the way.”
Watch the American Family Derek Jeter :30 second Hall of Fame commercial:
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About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 251 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America Insurance. Across these companies the group has more than 13,500 employees nationwide.