14:09 PM

American Family Insurance partners with VIA CDC to provide futsal courts in Milwaukee neighborhood

The old, cracked tennis court at Milwaukee’s Burnham Park desperately needed repair and upgrades, but there was one problem: nobody in the neighborhood played tennis. They had been left nearly abandoned, becoming an eyesore to the community. After extensive research of the neighborhood, outreach and engagement manager of VIA CDC Kevin Solis found that community members preferred soccer over tennis.

“My job is to work with the community members, I am that ear to the ground,” said Solis. “We are partners with neighbors in ensuring that we implement the vision that they have for their community. This is the best example of that.”

VIA CDC is an organization that helps provide opportunities and improve the livelihood of community members. VIA focuses on cultivating strong communities and envisions a world where all places equip all people to reach their full potential. They have three main pillars: business, community and housing. VIA offers extensive resources around these topics to community members such as financial literacy, voting, grants and more.

American Family Insurance has partnered with VIA CDC to help achieve the community’s dream of having accessible futsal courts – futsal is a modified form of soccer played with fewer players, typically on an indoor or outdoor court. Providing access to outdoor spaces like this ultimately improved community members’ overall health and provide a space for spontaneous or planned social activities.

Funds raised from the American Family Insurance Championship were granted to this project and the American Family Milwaukee team also partnered with VIA CDC to facilitate the project.

American Family is committed to communities and helping close equity gaps through partnerships such as this one.



About the American Family Insurance group    
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 251 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The GeneralHomesite and Main Street America Insurance. Across these companies the group has more than 13,500 employees nationwide.


VIA Community Development Corporation (VIA CDC) works with partners in the Milwaukee community to create a greater quality of life for all by creating a healthy environment, equitable economic opportunity and grassroots community leaders. They strive to grow stronger & healthier Milwaukee neighborhoods by nourishing wellbeing and cultivating community in our neighborhoods. To learn more about VIA CDC, visit