09:11 AM

American Family Insurance offers Welcome Kit giveaway for Milwaukee Brewers fans to celebrate new American Family Field


2,021 kits will be distributed at locations around Wisconsin; 200 random “golden ticket” kits contain additional gifts.

As excitement builds for baseball’s Opening Day and to celebrate the new American Family Field, American Family Insurance is distributing 2,021 Welcome Kits to Milwaukee Brewers fans in locations around Wisconsin. In addition, 200 random “golden ticket” kits will contain an additional special gift.

Register for Welcome Kit pick-up at various locations

Beginning today, March 10, fans can visit to register for a Welcome Kit, while supplies last (no purchase necessary; limit one kit per household). Fans can choose from dates leading up to Opening Day and staggered times to safely pick up kits at American Family Field or locations in Madison, Green Bay or Eau Claire.

Get ready for Brewers baseball at American Family Field

The boxed Welcome Kits contain a variety of items (see photos of some of the items above), including:

  • Logoed items: clear tote, tumbler, koozie; American Family Field inaugural pin
  • Christian Yelich baseball card
  • Fresh-cut grass scented candle from Wisconsin Candle Company
  • Scorecards
  • Game snacks (peanuts, Cracker Jacks); vouchers for a Johnsonville product and Wyoming Sauce (official sauce of American Family Field)

For the 200 lucky fans who get a special golden ticket Welcome Kit, it will include one of these items:

  • Christian Yelich autographed item
  • Christian Yelich figurine
  • Brewers Team Store gift card
  • Other select items

“We know Brewers fans share our excitement and anticipation for Opening Day at American Family Field, especially now as some fans come back to the ballpark,” said Judd Schemmel, American Family associate vice president of partnerships and community investment. “We hope they enjoy the Welcome Kits as we all look forward to a long and successful partnership with the Brewers at American Family Field.”

Recent history of partnership

In January 2019, American Family Insurance announced an expanded partnership with the Milwaukee Brewers to include naming rights for 15 years and community initiatives for Milwaukee. The American Family Field name was announced in January 2020, and the new logo was unveiled in September.

# # #

About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 254 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America Insurance. Across these companies the group has more than 13,200 employees nationwide.