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American Family Insurance launches new Father’s Day campaign


Campaign celebrates fathers and features new :30 spot.

In honor of Father’s Day, a new digital and social media campaign from American Family Insurance acknowledges fathers and father figures who are positively shaping, protecting and empowering children for a better tomorrow.

The campaign features a new :30 spot that demonstrates how we see “dads” everywhere and their efforts.

“Our objective is to reinforce American Family as the protector of what matters most to dreamers,” says Kesha Bozeman, enterprise brand strategy director. “The campaign features real fathers and father figures in many diverse roles and portrays them as the ultimate protectors, which is the role we also fill as an insurance company.”

The campaign is an inclusive, powerful affirmation celebrating the many ways fathers show up in our lives and communities.

“We’re expanding upon the cultural moment of Father’s Day,” says Sherina Smith, vice president of marketing. “Our digital campaign video demonstrates, we believe every dream is worth protecting, and for the children who look up to ‘Dads’ and father figures, they’re life’s greatest insurance.”

Watch the new :30 spot here:

The new campaign content is designed to complement This Dream, a multi-media campaign launched in February of this year. In addition to the new spot, the campaign will build recognition and support for fathers and father figures in additional ways through employee and independent agent blogs, videos and social posts.

Creative agency: Elite Media, New York
Media agency: Mindshare, Chicago

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About American Family Insurance
Madison, Wisconsin-based American Family Insurance group is the nation's 13th-largest property/casualty insurance group and ranks No. 306 on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, primarily through its exclusive agents in 19 states. American Family affiliates (The General and Homesite) also provide options for consumers who want to manage their insurance matters directly over the internet or by phone. Affiliate Main Street America sells insurance products through independent agents. Web; Facebook; Twitter