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American Family Insurance keeps focus on proactive home safety by offering Nest Protect devices at no cost to Minnesota customers

Customers who sign up for Nest's Safety Rewards and install the Nest Protect smoke and carbon monoxide alarm may also receive a policy discount

Madison, Wis. (June 17, 2015) - Insurance companies are known as the ones that pick up the pieces and write the claim checks after an accident or catastrophe. But American Family Insurance is taking a decidedly different and proactive approach, by helping customers prevent these tragedies from happening in the first place.

American Family Insurance is partnering with Nest to bring the safety benefits of smart home technology to its customers in Minnesota by offering them the Nest Protect smoke and carbon monoxide alarm at no cost. In addition, customers who enroll in the Nest Safety Rewards program and install the device may also be eligible for up to a five percent discount on their American Family homeowners policy. Minnesota customers who have installed other qualifying home automation devices are also eligible for the discount.

"American Family is committed to caring for our customers all the time, not just in the event of a claim," said Sarah Pettit, American Family Insurance customer experience director. "We're one of the first insurance companies to partner with Nest to bring the Nest Protect and Nest Safety Rewards to our customers. By providing these devices and programs to customers at no cost, American Family can help prevent tragedies and keep families safe."

American Family's goal is to work with customers to proactively protect their homes by encouraging the use of connected home devices. These devices use smart technology to monitor potential risks and allow users to check statuses, make adjustments and receive alerts, even when not at home, via a smart phone or tablet. For example, Nest Protect ($99 retail value) speaks to tell you what and where the danger is, sends phone notifications, and tests itself to make sure it's working.

By enrolling in Safety Rewards, a customer can authorize Nest to share basic, summarized information with American Family to verify that Nest Protect is installed and working correctly. Specifically, once a month, Nest will tell American Family if Nest Protect's batteries are charged, its sensors are working and its Wi-Fi connection is good.

American Family partners with companies like Nest as part of its commitment to innovation that benefits customers. Last year, the company partnered with Microsoft Corp. to launch a unique business accelerator for startups focused on home automation. The goal of the accelerator was to assist the next generation of startups to create advancements to help lead to safer and smarter homes.

"This is another way we can proactively protect families and homes," said Pettit. "We are driven to provide value to our customers beyond just helping them recover from tragedies and accidents. We want to help them prevent those events from happening."

Starting today, American Family homeowners insurance customers can sign up with Nest Safety Rewards and receive the new Nest Protect for delivery beginning in mid-July. For more information, visit or contact your local Minnesota American Family Insurance agent.

American Family is also considering plans to expand the program to other operating states.

About American Family Insurance
Madison, Wis.– based American Family Insurance is the nation's third-largest mutual property/casualty insurance company and ranks 358th on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, through its exclusive agents in 19 states. American Family affiliates (The General, Homesite and AssureStart) also provide options for consumers who want to manage their insurance matters directly over the Internet or by phone. Web:; Facebook:; Twitter: Google+

American Family Insurance Company, American Family Mutual Insurance Company, American Standard Insurance Company of Ohio, American Standard Insurance Company of Wisconsin, 6000 American Parkway, Madison WI 53783.

News media contact:
Janet Masters
Media Relations
(608) 242-4100, ext. 30409