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American Family Insurance House returns to Summerfest with chance to register for VIP concert tickets


20 pairs of tickets will be given out during pre-registration to each of the12 shows held in the House during the music festival’s three weekends.

Starting today through August 23, Summerfest attendees can pre-register online for a chance to receive two VIP tickets to one show held at the American Family Insurance House during the music festival’s three September weekends.

The American Family Insurance House, located behind the Mid-Gate on the grounds, features the “smallest stage” at the event with national and local artists performing each day. The VIP ticket offers fans an exclusive, intimate concert experience with some of their favorite national acts.

Exciting lineup for 2021

The 2021 American Family Insurance House lineup was also announced today and includes:

Sept. 2      Cold War Kids, 4 p.m.
Sept. 3      24kGoldn, 4 p.m.
Sept. 4      Blanco Brown, 2 p.m.
Sept. 4      Patterson Hood of Drive-By Truckers, 4 p.m.
Sept. 9      Tai Verdes, 4 p.m.
Sept. 10    Lindsey Stirling, 6 p.m.
Sept. 11    Betty Who, 2 p.m.
Sept. 11    Tank and the Bangas, 4 p.m.
Sept. 16    Fitz and The Tantrums, 4 p.m.
Sept. 17    The Struts, 4 p.m.
Sept. 18    AmFam Jam featuring Scotty McCreery, 2 p.m. and Black Pumas, 4 p.m.

Pre-register online for a chance for two tickets to one show

American Family Insurance, the presenting sponsor of Summerfest, will be randomly selecting 20 winners (two tickets each) for each of the 12 shows. Registration is open to fans of all 50 states, excluding New York and Florida, who are 18-plus years old. Winners will be notified beginning August 24.

Fans can only pre-register for one show online but can also register onsite for tickets for any of the shows by visiting the American Family Insurance House on the day of the concert.

Register now for tickets at

American Family Insurance House offers entertainment and more

The House is open from 12 – 8 p.m. daily and musical acts will perform throughout. A “Sounds of the House” playlist with the hits of all the artists performing at the House this year is also available now on Spotify.

Since Summerfest was last held in 2019, the American Family Insurance House has doubled in size. In addition to musical acts, there will also be free activities, such as a DIY maker station to create custom swag and an interactive photo experience. Attendees are also welcome to sit in the rooftop lounge area.

Summerfest was moved from its original dates in 2021 and is scheduled for three consecutive weekends: September 2-4, 9-11 and 16-18.

New requirements for Summerfest entry

Summerfest will be requiring proof of a vaccination or negative COVID test within 72 hours for festival entry.

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About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 232 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America Insurance. Across these companies the group has more than 13,500 employees nationwide.