05:00 AM

American Family Insurance House at Summerfest celebrates fans and music


Acoustic headliner performances and DIY activities featured for 2019.

Summerfest presented by American Family Insurance is excited to unveil details of the activities at the American Family Insurance House during Summerfest this year.

For the first time, headlining artists including HANSON, Brandi Carlile, Jimmie Allen, and more will perform an intimate acoustic set inside the house (see schedule for details). Fans will have the opportunity to be in the audience for these performances by stopping at the American Family Insurance House to register (while supplies last) - visit for more information. The current lineup features:

June 26: 2:00 p.m. - HANSON
               4:00 p.m. - WALK THE MOON

June 27: 4:00 p.m. - St. Paul & The Broken Bones

June 28: 4:00 p.m. - Brandi Carlile

June 29: 4:00 p.m. - Third Eye Blind

June 30: 2:00 p.m. - Jimmie Allen
               4:00 p.m. - Brothers Osborne

July 2: 4:00 p.m. - Reyna

July 3: 4:00 p.m. - Nora Collins

July 4: 4:00 p.m. - X Ambassadors

July 5: 2:00 p.m. - Matisyahu
           4:00 p.m. - Cole Swindell

July 6: 4:00 p.m. - TBA

The American Family Insurance House is located behind the Mid Gate Fountain and is open from 12:00 – 9:00 p.m. daily. Other activities at the house include creating a personalized festival look at the DIY (do it yourself) swag station, taking Insta-worthy photos and more. Plus, while exploring Summerfest, look for the American Family Insurance interactive social media vending machines for the chance to win tickets and prizes.

“Our sponsorship of Summerfest is just one example of our commitment to investing in events that are enjoyed by both our customers and the community,” said Judd Schemmel, American Family Insurance associate vice president of community investment. “We’re happy to give music-lovers visiting the American Family House an opportunity to experience the bands they love in a more informal and up-close setting, as well as enjoy other activities designed to enhance their experience at Summerfest.”

For more information visit

# # #

About Summerfest presented by American Family Insurance
Following its 1968 debut, Summerfest presented by American Family Insurance has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, hosting the music industry’s hottest stars, emerging talent and local favorites along with approximately 850,000 people from Milwaukee and around the world each year for an unforgettable live music experience. During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 12 stages, delectable food and beverages, and interactive activities, all in a world-class festival setting. Summerfest 2019 takes place June 26-June 30 and July 2- July 7, 2019, closed on July 1. For more details, visit,, or Twitter: @Summerfest.

About American Family Insurance
Madison, Wisconsin-based American Family Insurance group is the nation's 13th-largest property/casualty insurance group and ranks No. 306 on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, primarily through its exclusive agents in 19 states. American Family affiliates (The General and Homesite) also provide options for consumers who want to manage their insurance matters directly over the internet or by phone. Affiliate Main Street America sells insurance products through independent agents. Web; Facebook; Twitter