American Family Insurance extends partnership with The Players Tribune
"Take Action" highlights athletes supporting local communities in need and advocates for athletes' causes. Brand ambassador J.J. Watt is highlighted in the first video.
American Family Insurance has entered into a year-long partnership with The Players’ Tribune (TBT) in a new co-branded video series, Take Action, which will highlight athletes supporting local communities in need, as well as advocating for causes they are passionate about.
As an extension of TPT’s ongoing partnership with American Family Insurance, Take Action will explore issues of community, equality and education, while also harnessing the athlete’s voice to help take meaningful action in these areas.
The multi-episode docuseries premiered today, May 23, 2018, with a video from American Family Insurance brand ambassador J.J. Watt which examines the work the Justin J. Watt Foundation has accomplished.
Read TPT's news release on the new partnership with American Family.
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About American Family Insurance
Madison, Wisconsin-based American Family Insurance group is the nation's 13th-largest property/casualty insurance group and ranks No. 311 on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, primarily through its exclusive agents in 19 states. American Family affiliates (The General and Homesite) also provide options for consumers who want to manage their insurance matters directly over the internet or by phone. Web www.amfam.com; Facebook www.facebook.com/amfam; Twitter www.twitter.com/amfam.
The Players' Tribune was launched on October 1, 2014, by Derek Jeter (an American Family Insurance brand ambassador). Its first contributors were senior editors Russell Wilson, Blake Griffin, Danica Patrick and Kevin Love. On February 13, 2015, The Players' Tribune announced it was entering a "next phase," which, according to Jeter, involved the addition of "podcasts, digital video, Sirius satellite radio, plus much more of the kinds of stories we’ve already been telling." In July 2015, The Players' Tribune launched TPT Assist, a cause-related platform designed to allow athletes to share their philanthropic endeavors. Twitter: @PlayersTribune. Facebook: @theplayerstribune