08:58 AM

American Family Insurance debuts new "Son" 30-second spot

The dynamic of the father-son relationship and pursing a dream is explored in a new 30-second ad from American Family Insurance, released this week.

Like the recent "Road Trip," the new spot and accompanying longer-form video and 15-second spot illustrate how the protection and support American Family Insurance provides allows the freedom to go out and pursue your dream - or champion someone else's.

In addition to examining the unique dynamic of the father-son relationship, the ad also looks at the universal emotional tension that comes with a child venturing far from home to pursue his dream, and a parent's hesitation to let them go.

The eventual support and involvement the father provides to protect and advocate for his son’s dreams is representative of the type of support and protection American Family provides for its customers. 

"Son" is new creative that is part of a larger campaign effort around inspiring and championing dreams. This spot will replace Jennifer Hudson’s “Class Reunion" in American Family television advertising.

Watch the new 30-second "Son" spot here:

American Family created the ad with BBDO New York.

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About American Family Insurance
Madison, Wisconsin-based American Family Insurance group is the nation's 13th-largest property/casualty insurance group and ranks No. 311 on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, primarily through its exclusive agents in 19 states. American Family affiliates (The General and Homesite) also provide options for consumers who want to manage their insurance matters directly over the internet or by phone. Web; Facebook; Twitter