06:00 AM

American Family Insurance Chief Marketing Officer Telisa Yancy named to Senior Leadership Team


American Family announces addition to Senior Leadership Team.


Telisa Yancy, chief marketing officer for American Family Insurance, has been promoted to the company’s Senior Leadership Team, reporting directly to Chairman, Chief Executive Officer and President Jack Salzwedel.

In her expanded role, Yancy will have chief executive accountability for American Family’s Communications, Customer and Marketing divisions.

Yancy joined American Family in 2009 after serving in marketing leadership positions at several companies, including Ford Motor Co. and Burger King. She has since overseen all branding, marketing and advertising activities for the company, including launching the award-winning “Dreams” campaign in 2011 and its numerous extensions. She also introduced the concept of inspirational brand ambassadors to serve as “dream champions,” and the company now has seven brand ambassadors, including Kevin Durant, Derek Jeter, J.J. Watt and Steve Stricker.

“Under Telisa’s leadership, American Family has become a standout brand leader in the insurance industry,” said Jack Salzwedel. “In addition to her marketing expertise, her passion for our customers, strategic vision, and innovative thinking are valuable assets I know Telisa will bring to the Senior Leadership Team.”

In 2016, Yancy was named to the prestigious EBONY POWER 100 list, along with many notable and influential leaders, including the Obamas, Michael Jordan and Beyoncé. She also earned spots on Savoy magazine’s 2014 list of Top 100 Most Influential Blacks in Corporate America, and the 2016 Top Influential Women in Corporate America. She is a graduate of the University of Illinois and earned an MBA from Northwestern University’s Kellogg Graduate School of Business.

About American Family Insurance
Madison, Wis. - based American Family Insurance, celebrating its 90th anniversary in 2017, is the nation's 13th-largest property/casualty insurance group and ranks No. 332 on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, through its exclusive agents in 19 states. American Family affiliates (The General, Homesite and AssureStart) also provide options for consumers who want to manage their insurance matters directly over the Internet or by phone. Web; Facebook; Twitter; Google+