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Inclusivity at American Family and in our communities: It’s all about people


American Family's 2020 Inclusive Excellence and Corporate Social Responsibility reports highlight progress and goals. 

At American Family Insurance, our commitment to diversity, equity and inclusion is unwavering. From our strategic goal to increase the diversity of our workforce, to our inclusive culture, to how we show up in communities, our people fuel our success as we support the success of all people.

Where we’ve been and where we still need to go in our inclusive excellence journey is detailed in the Inclusive Excellence 2020 Report, our first annual report of this type, and includes:

  • A look at the collection of actions, stories and data that reflect how we’re doing on our strategic goal of increasing the racial/ethnic diversity of our workforce by 50 percent by 2024. This is first time we’ve released data on our progress.
  • A deep dive into the critical role our employee-led Business Resource Groups (BRGs) play in helping create an inclusive culture within the company, adding value and impact to the business and strengthening our local communities.
  • The actions our company and leaders took to not only support employees but also create safe psychological space to have important and difficult conversations after the murder of George Floyd and subsequent protests.

Similarly, the company’s Corporate Responsibility 2020 Report provides a detailed look at how we supported our communities, the environment and people over the past year, including the more than $530 million in total COVID – 19 premium relief to customers and $16.5 million total in combined philanthropic giving to support people during a very challenging year for so many.

We encourage you to peruse both reports. If you’re interested in learning more about the human stories behind our progress, goals or numbers, please don’t hesitate to contact us.


About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 232 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America. Across these companies the group has more than 13,500 employees nationwide.