12:04 PM

American Family agency owners benefit communities through “Larger than Life” promotion

American Family Insurance Dreams Foundation also donates $10,000 to Feeding America for reaching goal of 10,000 life policies


American Family agency owners in 19 states participated in a promotion where they could earn money to donate to local charities as part of a recent life insurance campaign. For meeting the goal of 10,000 policies, the American Family Insurance Dreams Foundation will also donate $10,000 to Feeding America.

American Family Life Insurance Company and 924 agency owners partnered in a “Larger than Life” promotion during Life Insurance Awareness Month in September and the month of October to benefit their local communities, earning $187,525 that can be used for eligible donations. Because they met the challenge to sell 10,000 policies, the American Family Insurance Dreams Foundation added another $10,000 donation to Feeding America, given in their honor.

Agency owners in 19 states around the country can donate to eligible charitable organizations of their choice. In addition, eligible donations can be doubled through the company’s agency owner donation match program.

“American Family Insurance agency owners have always demonstrated a strong commitment to their communities, and in the time of COVID, support for charitable organizations has become even more critical,” said Steve Tjugum, American Family Life Insurance Company president.

“We’ve proud of our agency owners for helping others at a time they may need it most, and for protecting the dreams of their customers, as we’ve seen an even greater awareness of the importance of life insurance during the pandemic,” Tjugum said. “We’re also grateful to the Dreams Foundation for the additional community investments on behalf of our agency owners.”

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About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 254 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America. Across these companies the group has more than 13,500 employees nationwide.

About American Family Insurance Dreams Foundation
The American Family Insurance Dreams Foundation, Inc. builds on our long-standing commitment and support of our communities. As our mission has evolved from corporate giving to community investing, we’ve turned our focus to creating strong partnerships with nonprofit organizations that have helped us strengthen both families and communities. For more information, see the Making a Difference page of