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38 Special to open for Toby Keith at 2019 American Family Insurance Championship concert

38 Special will open for headliner Toby Keith at the third annual American Family Insurance Championship concert. The concert will be held Friday, June 21 at Madison’s Breese Stevens Field.

Known for their smash hits like “Rockin’ Into the Night,” “Hold On Loosely,” and “Caught Up in You,” 38 Special will bring its classic Southern rock style to this year’s event. A second opening act will be announced at a later date.

“We’re thrilled to bring 38 Special to Madison, and we’re sure their many hits and reputation for powerful live performances will draw even more fans and ultimately raise more dollars for charity,” said Nate Pokrass, tournament director.

Read more biographical information about 38 Special here.

The concert is part of the PGA TOUR Champions American Family Insurance Championship, with tournament play June 21-23 at University Ridge Golf Course, featuring player/host Steve Stricker.

Proceeds from the concert and championship are donated to the Steve Stricker American Family Insurance Foundation for distribution to American Family Children’s Hospital and other local charities impacting families and children. In just its first three years, the championship has raised more than $4.7 million for more than 185 charitable organizations.

American Family Insurance Championship presents Toby Keith with opening act 38 Special

Friday, June 21, 2019 ~ Doors open at 5:30 p.m.Breese Stevens Field ~ 917 E. Mifflin St., Madison, Wisconsin

AmFam Champ ticket locations


In Person: The Duck Pond, Mallards Box Office, 2920 N. Sherman Avenue, Madison, Wisconsin

Phone: 608-246-4277Office hours: Monday-Friday 8:30 a.m. – 5 p.m.

Concert ticket prices and golf/concert packages include (Gold Circle tickets are sold out):

  • Concert general admission - $49
  • Concert general admission plus valid any one day golf tournament ticket - $59

For tournament updates, fans can follow the tournament’s social media channels: Twitter: @amfamchamp; Facebook: American Family Insurance Championship; and Instagram: AmFamChampionship.

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About the American Family Insurance ChampionshipAmerican Family Insurance, the PGA TOUR Champions and Wisconsin native Steve Stricker launched this professional golf tournament in June 2016. The American Family Insurance Championship, held annually at University Ridge Golf Course in Madison, Wis., features a 78-player field. Past champions include Scott McCarron (2018), Fred Couples (2017) and Kirk Triplett (2016). Championship week includes the three-day tournament, two Pro-Am competitions, 5K run/walk, charity concert and a special exhibition featuring celebrities from the sports and music industries. The 2019 event will be held June 15-23 with all proceeds allocated to the Steve Stricker American Family Insurance Foundation for distribution to the American Family Children’s Hospital and other charities. More than $4.7 million has been donated to charity since the inaugural event in 2016. For more information: Web:; Twitter: @AmFamChamp; Facebook: American Family Insurance Championship; Instagram: amfamchampionship #AmFamChamp


All proceeds of the June 21 event benefit Steve Stricker American Family Insurance Foundation.