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2022 American Family Insurance Championship raises more than $2.2 million for charity

American Family Children’s Hospital and 140 nonprofits will benefit

After COVID-related limitations on attendance and associated events in 2021, the PGA Tour Champions American Family Insurance Championship returned in 2022 with no restrictions and raised $2,234,000 for charitable organizations, it was announced today.

This brings the total amount raised for charity to $14,813,000 since the inaugural event in 2016.

Approximately half of the 2022 proceeds will be distributed to the American Family Children’s Hospital in Madison, Wisconsin, and 140 other primarily local charities will share the rest in varying amounts. 

The total proceeds raised and charitable organization recipients were revealed at an event today held at American Family Insurance corporate headquarters. The event featured championship host/player Steve Stricker, American Family Insurance CEO and Enterprise President Bill Westrate, American Family Children's Hospital President Nikki Stafford, representatives from community nonprofit grant recipients, tournament sponsors and volunteers. The celebration of the tournament proceeds results was held in-person for the first time since 2019.Stricker

“Every year we are filled with even more gratitude for the amazing support we’ve received for the American Family Insurance Championship,” said Steve and Nicki Stricker. “Six years ago, we believed we had a good idea that would work, but we could’ve never imagined what a fantastic community this event has become – from volunteers to fans to sponsors. And the best part is, year after year we’re helping those in our community who need it most. That’s what we really celebrate today.”  

The sixth American Family Insurance Championship was held in June at University Ridge Golf Course in Madison. Fans from 32 states attended during the three days of tournament play and 925 volunteers from 14 states donated 20,000 hours of time to the event. The local economic impact of the tournament was estimated to be approximately $15 million. Total economic impact from 2016-2022 is estimated at $83 million.

“This is an exciting professional sporting event and so much more – an event that brings our community together forWestrate a great cause,” said Bill Westrate, American Family Insurance CEO and enterprise president. “We’re proud to sponsor the American Family Insurance Championship and raise money for nonprofit organizations whose programs and services make life better and more equitable with meaningful impact that lasts far beyond tournament week.”

In addition to the American Family Children’s Hospital in Madison, here is just a sample of the other organizations addressing various needs in our communities and how the grant funds will be used: 

Badger Childhood Cancer Network
The Badger Childhood Cancer Network's (BCCN) mission is to educate, support, serve and advocate for children with cancer and blood disorders, their families, survivors of childhood cancer and the professionals who care for them. As children and their families navigate their cancer journey, they’re provided with information and resources, emotional support, advocacy, financial assistance, age-appropriate toys, games and activities during lengthy hospital stays, and gifts during the holiday season.

Camp Hometown Heroes
Camp Hometown Heroes is a free week-long overnight summer camp for children and siblings of fallen U.S. Service members that provides a place for children to bond with others who have faced the same loss and also receive grief counseling to positively move forward in their lives.

Coalition for Children, Youth & Families
At the Coalition, they believe every child deserves a champion for love and support and every champion deserves support. Our mission is to inspire, inform and support families to build strength, confidence and resiliency. Their unique programs leverage innovative technologies to offer on-demand learning and resources while still providing compassionate, individualized one-on-one support.

Little John’s Restaurant
The mission of Little John’s Restaurant (LJR) is to increase access to nutritious chef-quality meals through food-rescue and food-excess programs. Working with local grocers and farmers to rescue under-utilized food resources, they turn those items into healthy meals for families. LJR believes that Food is Love and that good food should be available to everyone.

SHARP Literacy
SHARP Literacy offers a wide range of comprehensive STEAM-based programs that encourage curiosity, creativity and discovery while sharpening critical thinking, problem-solving and communication skills. SHARP plays a critical role in narrowing the opportunity gap, and ultimately impacting families, communities and businesses in southeastern Wisconsin. 

Brady“The commitment of the American Family Insurance Championship to supporting the Madison and the surrounding areas has made it one of the top events on our Tour,” said PGA TOUR Champions President Miller Brady. “The charitable efforts of American Family Insurance, Nicki and Steve Stricker and the tournament team have had a remarkable impact in Wisconsin, raising nearly $15 million since 2016. PGA TOUR Champions is proud to be part of an event that does so much for the local community.”

Next year’s event will be held June 3-11, 2023, with special events during the week and tournament play at University Ridge Friday-Sunday, June 9-11. Stricker will host the tournament for the seventh time and play for the sixth time.   

Anyone interested in volunteering for the 2023 event can sign up by accessing this link at the volunteer registration page.

See the complete list of grant recipients

See this infographic for statistics on the AmFam Champ from 2016-2022

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About Steve Stricker American Family Insurance Foundation
Established in 2013 when Steve Stricker became a brand ambassador for American Family Insurance, the mission of the foundation is to inspire and develop strong families and healthy kids so they can pursue their dreams. The foundation supports organizations that produce tangible outcomes that align with this mission. Web:; Twitter: @StrickerFNDN

About the American Family Insurance Championship
The American Family Insurance Championship was created in 2016 by American Family Insurance, PGA TOUR Champions and PGA player and Wisconsin native Steve Stricker. Since its inception, the championship and associated events have raised more than $14.8 million for the American Family Children’s Hospital and other charities. The 2023 championship will be held June 3 -11 at the University Ridge Golf Course in Madison, Wisconsin. For more information: Web:; Twitter: @AmFamChamp; Facebook: American Family Insurance Championship; Instagram: amfamchampionship. #AmFamChamp