Strategic Leadership Team



David oversees the Customer Division, Business Development, Marketing, Legal, and Strategy. He also serves as Corporate Secretary to the American Family Board of Directors.

David joined American Family in 1986 as a claim attorney and left after two years to enter private practice. During that time, his firm, Brown & Holman, represented businesses and insurers in litigation. American Family was a primary client.

He rejoined American Family as a senior claim attorney in 1998. In 2000, he was named corporate legal assistant general counsel. Five years later, he was promoted to associate general counsel.

In March 2010, David was named vice president of the Corporate Legal Division. He became chief legal officer in November 2010, and remained in that role until he became chief strategy officer in January 2014. He is a founding member of the company’s multicultural Business Resource Group.

David earned his bachelor’s degree in economics and political science from St. Olaf College in Northfield, Minn., and his law degree from Hamline University College of Law in St. Paul.


Dan oversees the financial functions at American Family: Investments, Controller, Enterprise Risk Management, Internal Audit, and Reinsurance. He also serves as Treasurer to the American Family Board of Directors.

Dan began his career at American Family as a financial analyst in 1987 in the Controller Division. He was promoted to accounting manager in 1993 and then was named accounting director in 2000.

In 2003, Dan moved to the Life/Health Division as planning and risk management director, moving shortly thereafter to the Life/Health product design director position. In 2006, Dan returned to the Controller Division as financial analysis director. He was elected vice president of Human Resources in October 2007. In July 2011, Dan was named chief financial officer/treasurer.

Dan received his bachelor’s degree in business administration and MBA from the University of Wisconsin-Madison. He is a certified public accountant, a licensed insurance agent in Wisconsin and has earned his Fellow, Life Management Institute and Associate in Customer Service designations.


Kristin oversees Information and Data Management, IT Security, Computing Services, and Business Application Systems Management. She is responsible for transforming American Family’s technology infrastructure and bringing performance and service levels to industry-leading standards.

Kristin joined American Family in November 2008 as senior vice president, Information Services. In May 2011, she was named chief information officer, and continued in that role until assuming her expanded enterprise responsibilities in January 2014.

Before joining American Family, Kristin served as chief information officer and senior vice president of information services and technology for Atlanta-based natural gas distribution company, AGL Resources, Inc. Kristin was responsible for leading the technology strategies, operations, implementation and support for this Fortune 1000 company, which provides natural gas services to customers in Georgia, New Jersey, Virginia, Maryland, Tennessee and Florida.

A graduate of George Mason University in Fairfax County, Virginia, Kristin has had additional executive experience with large companies across varied industries.


Jessie oversees Business and Workplace Services, Communications, Human Resources, Strategic Data and Analytics, and Talent Management. These areas are focused on creating competitive advantages by aligning strategic priorities, leading culture change and using data to drive decision making.

Jessie began her American Family career in 2004 as a senior financial analyst. Her positions at American Family have also included project manager, senior modeling and risk management analyst, planning and metrics manager, executive administration director, internal audit director and chief of staff for the CEO.

Jessie graduated from the University of Wisconsin - Whitewater with a bachelor’s degree in business management, and got her MBA from the University of Wisconsin – Oshkosh. Jessie also holds the Chartered Property Casualty Underwriter (CPCU) designation.


Bill works with the chief sales officer and product line presidents (Personal Lines, Life, Commercial-Farm/Ranch and B&A Insurance Solutions), and has accountability for the operations and distributions of American Family Insurance products. These accountabilities range from the design and pricing of products to the sales and service provided to customers by agents, claim adjusters and call centers.

Bill began his American Family career in 1996 as an actuarial analyst, earning promotions to actuarial manager, homeowners lines director and risk pricing director. In 2006, he was elected vice president of the Actuarial Division. In 2008, he was named vice president of Personal Lines.

Bill became an executive vice president in July 2011, when he began oversight of the product line divisions: Commercial-Farm/Ranch, Life and Personal Lines. In March 2013, he added oversight of the Actuarial Division. He continued in that role until assuming the role of American Family Chief Operating Officer in January 2014.

Bill is a fellow of the Casualty Actuarial Society and a member of the American Academy of Actuaries. He earned his bachelor’s degree from Northwestern College in mathematics.