08:31 PM

American Family names Todd Fancher as Digital Transformation Officer

Rich Steffen becomes Life Company president


American Family Insurance has named Todd Fancher its first digital transformation officer and Rich Steffen as president of American Family Life Insurance Company, succeeding Fancher.

American Family Insurance has named Todd Fancher as the first digital transformation officer and Rich Steffen as president of American Family Life Insurance Company, succeeding Fancher.

Fancher will oversee American Family group’s strategic investment in technology and practices that provide better service and value to customers, such as artificial intelligence (AI), machine learning and advanced analytics.

“Digital transformation is about unlocking growth by doing things differently,” Fancher said. “It’s about using data to help us truly know what customers want, so we can proactively deliver it to them. And, it’s about the mindset that allows us to think and act quickly and creatively so we make the most of every opportunity to stay ahead of our competition.”

Fancher’s promotion follows American Family’s recent purchase of Networked Insights, a Chicago-based data and analytics software company. American Family already has invested in AI and related technology – including through its Data Science and Analytics Lab, Strategic Data Analytics Division, Innovation team and collaborative data-science projects with UW-Madison. The acquisition and Fancher’s new role will help American Family build on these capabilities faster.

Fancher joined American Family Insurance in 1986 and has held a number of positions across the company, including leadership positions with its exclusive agency force.

Steffen, who has held multiple American Family executive positions, including several focused on the exclusive agency force and customers, will lead the American Family Life Insurance Company. “Rich brings so much to the role of Life Company president, including sales relationships, life sales experience, and great knowledge of and passion for our customers,” says Jessie Stauffacher, American Family chief operating officer.

Steffen joined American Family in 1993 as an agent intern, becoming a successful agent, sales manager and sales director before being named regional sales vice president in 2005. He was appointed customer experience vice president in 2016 and sales strategy and support vice president in 2017.

About American Family Insurance

Madison, Wisconsin-based American Family Insurance group, celebrating its 90th anniversary in 2017, is the nation's 13th-largest property/casualty insurance group and ranks No. 315 on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, primarily through its exclusive agents in 19 states. American Family affiliates (The General and Homesite) also provide options for consumers who want to manage their insurance matters directly over the internet or by phone. Web; Facebook; Twitter