American Family pilots unique loyalty rewards program in Illinois
DreamKeep Rewards recognizes customers for actions that increase safety
The one-of-a-kind insurance loyalty program is designed to recognize and reward members every day for making smart decisions that protect their families and property.
American Family Insurance is introducing DreamKeep Rewards in Illinois, a one-of-a-kind insurance loyalty program designed to recognize and reward members every day for making smart decisions that protect their families and property.
Customers earn points for completing dozens of activities –simple things such as being a designated driver, checking the tire pressure in their vehicles, replacing a washing machine hose, organizing a neighborhood watch meeting and many more.
Members can then redeem the points for a wide variety of rewards, ranging from gift cards to well-known national businesses, to items that help reinforce those protective habits like smoke alarms and carbon monoxide detectors.
“Customers who take small, proactive steps to reduce risk and increase safety certainly get peace of mind, but we believe they should also be rewarded for those activities,” says Ann Muehl, DreamKeep Rewards program manager at American Family Insurance. “DreamKeep Rewards is another way we demonstrate we’re committed to providing added value, supporting our customers and protecting their dreams.”
Illinois customers not only get points for signing up for DreamKeep Rewards, they automatically get points for the various auto and property, motorcycle, boat and umbrella policies they have with American Family Insurance.
“Insurance is something you can’t see, and hope to never use, so it’s easy for other insurance companies to minimize it – always talking about little-time and low-price,” says Muehl.
American Family is piloting this program in Illinois because many of the company’s customers in Illinois have the typical range of products that the company offers.