In the media
Period:
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Changing Times, Changing Measures in Best's Review
Being a mutual company has enabled American Family to grow and serve customers over the past 90 years. Read this Sept. 2017 Best's Review article for more about what the company has accomplished as a mutual and why its recent customer-approved change to be a mutual holding company supports its future.
25
Sep
2017
(pdf)
Editorial: Wisconsin doing its part for flood victims
American Family Insurance and NFL star and University of Wisconsin-Madison alum J.J. Watt are helping the Boys and Girls Club's efforts to help out victims of Hurricane Harvey.
29
Aug
2017
www.channel3000.com
Not your typical corporate giving story
29
Aug
2017
www.ibmadison.com
Location set for Madison College South Campus
American Family Insurance Dreams Foundation gifts $1.3 million to project
28
Aug
2017
www.channel3000.com
Madison College’s ‘bold’ plan for south Madison includes school district partnership
American Family Insurance Dreams Foundation gifts $1.3 million to project
28
Aug
2017
host.madison.com
MATC picks state office building as site for new South Madison campus
American Family Insurance Dreams Foundation gifts $1.3 million to project
28
Aug
2017
host.madison.com
Great Places for Women to Work
In this BRAVA magazine article, American Family Insurance is recognized for it's commitment to diversity - starting with the board of directors.
10
Aug
2017
bravamagazine.com
An Inside Look into the Madison, WI Entrepreneurial Hub
Scott Resnick, Entrepreneur-in-Residence at StartingBlock, and Sara Woldt, Director of Business Development at gener8tor are making moves in the tech scene to bring more startups and businesses to the cheesehead state - they talk about running an accelerator, the new entrepreneurial hub with a 50,000 square-foot building and local startups.
07
Aug
2017
tech.co
Watt brothers team up for a good cause
11
Jul
2017
www.wkow.com
Local businesses adopt LGBT-friendly policies
Jim St. Vincent, human resources vice president at American Family Insurance talks about why it's important to foster a diverse and inclusive workforce.
07
Jun
2017
www.channel3000.com
Sunny Side Up
Article about solar installations, including the AmFam NHQ rooftop installation, the largest in Wisconsin.
06
Jun
2017
www.ibmadison.com
Stricker helps with Habitat panel build
08
May
2017
www.wkow.com
Minding the business brain
Experts say practicing mindfulness can lead to better productivity and help employers attract and retain employees. Since opening in 2015, AmFam’s restorative room has provided a quiet respite to employees needing to decompress, and it serves as a regular meeting place for mindfulness training.
10
Apr
2017
www.ibmadison.com
American Family Insurance to draw power from the sun
American Family Insurance says it will have the largest rooftop solar array in Wisconsin atop one of the buildings at its headquarters, at 6000 American Parkway.
27
Mar
2017
host.madison.com
Arch Virtual creates real-life success in nearly boundless field of virtual reality
Arch Virtual has set up three Oculus Rift stations at American Family’s DreamBank in Madison. “They are a fun DreamBank fly-through, a 360-degree look at the Green Bay Packers Dream Drive, and How to Build a Business.
06
Mar
2017
host.madison.com
With an expanded facility, Second Harvest Foodbank hopes to increase its abilities to feed those in need
American Family Insurance Dreams Foundation, Inc. lead gift of $500,000 makes expansion possible
17
Feb
2017
host.madison.com
Second Harvest Foodbank: Expands to provide more healthy and nutritious food
American Family Insurance Dreams Foundation, Inc. lead gift of $500,000 helps organization reach its goal for first phase of campaign six months early
13
Feb
2017
www.wisbusiness.com
Kathy Ireland concept to bring insurance promotion to national home and garden shows previously devoted to home furnishings
Innovation part of association as "dream ambassador" for American Family Insurance
02
Feb
2017
www.walb.com
Summerfest announces new amphitheater, north gate, sponsorship
American Family Insurance becomes first presenting sponsor in the history of Summerfest
27
Jan
2017
www.tmj4.com
Marcus family calls Summerfest replacement of ampitheater "bittersweet"
Greg Marcus, speaking on behalf of his family at the announcement, says they totally get that this is about preparing the festival for the next generation.
27
Jan
2017
www.cbs58.com
Summerfest to get new 23K-seat theater
27
Jan
2017
www.channel3000.com
Promoting insurance as a way to reach your dreams
Executive Q&A with American Family Insurance's Chief Marketing Officer Telisa Yancy
22
Jan
2017
host.madison.com
Agents of Change
Best's Review talks with American Family Ventures' Managing Director Dan Reed about American Family's commitment to innovation and investment in new technologies to better serve customers.
10
Jan
2017
viewer.zmags.com
Madison's 5 biggest tech stories of 2016
#1. StartingBlock Madison gets the green light.
27
Dec
2016
host.madison.com
Cosmos, Spark developments on East Wash receive crucial land use permits
Representatives for the Spark showcased their project with a virtual reality headset that allowed commission members to see a model of the finished building... it was the first time in the country a virtual reality headset was used in a land use approval process.
13
Dec
2016
host.madison.com
Clean Lakes Alliance: New academy to train emerging leaders for local water
A coalition of partners announced today that it is now accepting applications for the first-ever Yahara Watershed Academy.
29
Nov
2016
www.wisbusiness.com
Big companies can accelerate Wisconsin’s startup economy
American Family Insurance is a testament to how “BigCos” can creatively disrupt themselves – and help a lot of emerging firms in the process.
23
Nov
2016
wisconsintechnologycouncil.com
Organizer for blanket drive helps homeless people stay warm this winter
Heather Rogers, an American Family agent's assistant, started a blanket drive to help homeless people stay warm through the cold fall and winter months in Washington state.
15
Nov
2016
klewtv.com
Two Wisconsin veterans receive trucks as part of nationwide program
Brandon Bruce of Argyle and Jake Janes of Evansville both served in the United States Marine Corps. They are both recipients of the Purple Heart, among other medals. American Family Insurance and Gates Collision Centers worked with the Semper Fi Fund on the project.
11
Nov
2016
www.wkow.com
Why Insurance Companies Want to Subsidize Your Smart Home
12
Oct
2016
www.technologyreview.com
Insurers expect thousands of claims after Madison takes brunt of hailstorm
Within minutes of the storm's passing, Madison-based American Family Insurance started getting calls from customers reporting hail damage.
21
Sep
2016
insurancenewsnet.com
Body shops and insurance companies booking up fast after the storm
The storm itself was fast, only lingering in Madison's west side for a few minutes, but the damage it left behind will keep body shops and insurance companies busy for several weeks to come.
21
Sep
2016
www.wkow.com
Storm brings golf ball-sized hail, rain
21
Sep
2016
www.channel3000.com
StartingBlock ready to roll
StartingBlock Madison said Wednesday it has raised $1.5 million, cementing the planned entrepreneurial hub's location in a new building being developed in Madison by American Family Insurance.
07
Sep
2016
www.jsonline.com
StartingBlock raises $3 million, hits donation goal
StartingBlock, the proposed entrepreneurial hub planned for the Near East Side, has raised the $3 million it needs to move forward, supporters said Wednesday. The final plan will make it part of “The Spark,” an eight-story building that American Family Insurance Group will build in the 800 block of East Washington Avenue.
07
Sep
2016
host.madison.com
John Legend added as an AmFam ambassador
American Family Insurance's Dwayne Maddox is interviewed about AmFam's newest brand ambassador.
18
Aug
2016
isthmus.com
ReviewTrackers brings in $4M to help restaurants, banks fix service
American Family Ventures, the venture capital arm of American Family Insurance, invests in a startup that creates a platform for businesses to manage user reviews and monitor their online reputations. That includes seeking out and touting positive reviews and analyzing data.
20
Jul
2016
www.chicagotribune.com
Players field set for inaugural American Family Insurance Championship
The player field has been finalized for the inaugural American Family Insurance Championship at University Ridge Golf Course in Madison on June 24-26. The PGA Tour Champions event will include eight of the top 10 players in the current Schwab Cup standings, including Bernhard Langer, winner of two major senior championships in the 2016 season.
14
Jun
2016
host.madison.com
AmFam hires Jeter as new ambassador
26
May
2016
www.ibmadison.com
Kids Share Advice for College Grads
18
May
2016
abcnews.go.com
Insurance claims rolling in by the thousands following storms
American Family Insurance claim staff and agents like Monte Eastin show their value assisting customers affected by recent severe weather in Nebraska.
16
May
2016
www.1011now.com
Insurers scramble after hail, heavy rain
11
May
2016
journalstar.com
Health and wellness take center stage at American Family
Tracking your health and fitness habits is becoming more popular than ever, and more businesses, like American Family Insurance are promoting health and wellness to employees with fitness tracking technology.
05
May
2016
bit.ly
Top dunkers and long-range shooters set for High School Slam Dunk and 3 Point Championships
Multiple All-Americans, players signed with top programs nationwide and three Fearless Dreamers will be among 24 of the top high school seniors competing in the American Family Insurance High School Slam Dunk & 3-Point Championships in Pearland, Texas.
01
Apr
2016
usatodayhss.com
Why life insurers are saddling up to Silicon Valley
In the last few years, several major carriers — American Family, AXA, Transamerica, MassMutual and USAA — have joined the venture capital fray. And if current trends are any guide, the group’s number is likely to grow.
01
Apr
2016
www.lifehealthpro.com
Keeping health on track with wearables
Wrist-based activity trackers and smart watches aren’t just personal—they can be a part of corporate wellness programs, including at American Family Insurance.
30
Mar
2016
www.channel3000.com
Life Insurance Tries to Lighten Up
The New York Times takes a look at how companies have to adapt their advertising approach to market life insurance to consumers.
28
Mar
2016
www.nytimes.com
American Family Insurance a finalist for national award program recognizing outstanding social media content
These days, every brand wants to lay claim to having the buzz-worthiest campaign on Snapchat, YouTube, Instagram and every other social media platform. Now in its eighth year, the Shorty Awards recognizes individuals and organizations who produce great content on social media.
16
Mar
2016
shortyawards.com
Pro golf: Champions Tour event in Madison a major undertaking for tournament director Nate Pokrass
As he gazes out the windows of the pro shop at the University Ridge Golf Course, Pokrass doesn’t see the bleak, snow-covered landscape. Instead, his vision is of hospitality tents, immaculate fairways and greens, and grandstands and natural amphitheaters filled with golf fans.
15
Feb
2016
host.madison.com
Tickets available for American Family Insurance Championship
Gary D'Amato of Milwaukee Journal Sentinel's Golf Beat
29
Jan
2016
www.jsonline.com
American Family Insurance recruits more agents in Washington
American Family Insurance says it’s seeking agents to fill four potential new office spaces in Liberty Lake, Spokane, Spokane Valley, and Airway Heights.
29
Jan
2016
www.spokanejournal.com
The Players' Tribune Keeps Scooping Traditional Sports Media, and Now Has a Corporate Partner American Family Insurance is on board
Since New York Yankees legend Derek Jeter launched The Players' Tribune 18 months ago, the media company has quickly become a place for athletes to circumvent the mainstream media and tell their stories their own way and they now have a corporate partner - American Family Insurance.
28
Jan
2016
www.adweek.com
American Family Insurance Piloting Point-Based Reward System in Illinois
Madison, Wis.-based American Family Insurance is introducing DreamKeep Rewards in Illinois, an insurance loyalty program designed to recognize and reward members every day for making smart decisions that protect their families and property.
27
Jan
2016
ow.ly
Meet the most engaged (Fortune 500) CEO in the world.
American Family Insurance CEO, Jack Salzwedel is an outlier amongst F500 executives, he takes his social media seriously, engaging eight times more than his C-suite counterparts in 2015.
26
Jan
2016
www.domo.com
Harnessing digital disruption will drive innovation across industries
A December McKinsey Global Institute report estimated digitization impacts 98 percent of the U.S. economy and could add some $2.2 trillion to the annual GDP by 2025. Peter Gunder, chief business development officer at American Family Insurance, is keenly aware of the significance of that statistic.
26
Jan
2016
www.biztimes.com
Boys & Girls Club to receive more than $3 million in new grants for academic programs
The Boys and Girls Club of Dane County will be able to help more kids in our area with two big grants from two local groups. On Tuesday, American Family Insurance announced it will donate $1 million over five years for the club through its new American Family Insurance Dreams Foundation, Inc., while the Burke Foundation will grant $2.3 million to the Boys & Girls Club over the next three years.
20
Jan
2016
www.wkow.com
Financial help to close the achievement gap in Dane County
More academic support will now be available to students of color and those from low-income families. That's thanks to some financial support from two organizations. Tuesday, the Boys and Girls Club of Dane County announced they'll be receiving a $2.3 million dollar over the next three years from the Burke Foundation and a $1 million over five years from the New American Family Insurance Dreams Foundation, Inc.
20
Jan
2016
www.nbc15.com
Boys & Girls Club of Dane County receives seven-figure grant to boost AVID/TOPS program
Representatives from American Family Insurance Dreams Foundation, the Milwaukee Bucks and the Burke Foundation gathered at the Boys and Girls Club on Taft St. in south Madison Tuesday to announce $3.3 million in donations to help grow AVID/TOPS, a college preparatory program for minority, low-income and first generation students.
20
Jan
2016
host.madison.com
$3.3 million in grants aimed at achievement gap
The Burke Foundation is granting $2.3 million over the next three years and the new American Family Insurance Dreams Foundation is pledging $1 million over five years to support academic programs provided by the Boys & Girls Club of Dane County.
19
Jan
2016
www.channel3000.com
Fortune 500 CEOs gradually using social media, but most still can’t be bothered
While there are users such as CEO Jack Salzwedel of American Family Insurance, who consider social media integral to their leadership, the majority of CEOs are still avoiding social media altogether. “Some CEOs say they’re too busy for social media. I say, it’s part of the job,” Salzwedel told Domo and CEO.com.
19
Jan
2016
news.yahoo.com
Career Corner: Changing jobs to follow your spouse? 10 tips to ease your way
Kris Roessler, talent acquisition strategy and operations manager at American Family Insurance, offers a career tip for following your spouse/partner to a new job....
10
Jan
2016
host.madison.com
Tom Still: Wisconsin can move into the R&D passing lane with autonomous vehicles
The insurance industry in Wisconsin, with American Family Insurance being a notable example, is already closely monitoring and even investing in the future of connected and autonomous vehicles.
09
Jan
2016
host.madison.com
How CES put Ring's Video Doorbell on the map
How CES put American Family Insurance partner Ring's Video Doorbell on the map. The startup bet $2,000 and grew to 9,500 locations in 4 years.
09
Jan
2016
www.thv11.com
Internet of Things Labs Give Engineering Students an Edge
American Family Insurance among several industry-leading companies joining UW-Madison's IoT lab.
08
Jan
2016
www.engineering.com
Fostering workplace diversity
9 best practices for developing a more inclusive workforce.
05
Jan
2016
www.ibmadison.com
American Family recognized as innovator in profile of Wisconsin
When you think of innovation, the insurance industry may not be the first that comes to mind, but the nation's third-largest mutual property and casualty insurance company, founded in Madison in 1927 is looking to challenge that perception.
04
Jan
2016
ink-live.com
Best of Madison Business 2016: Change Agents
Meet four business leaders who continue a legacy of innovation in Madison by making change happen.
17
Dec
2015
www.channel3000.com
Wisconsin companies saluted as 'Green Masters'
Thirty-six Wisconsin companies were honored this week for their achievements in greening their operations and supply chains.
16
Dec
2015
www.jsonline.com
Why Everybody Needs A Connected Doorbell
Get ready to ring in the New Year with a connected doorbell from Ring and American Family Insurance.
14
Dec
2015
fortune.com
How Major Insurers Are Teaming Up With Internet Of Things Companies In One Infographic
Insurers are increasingly recognizing the IoT’s potential to offer real-time monitoring of vehicles, homes, and other areas of key risk exposure. And one way they are seizing on this opportunity is partnering with emerging startups and tech giants in the space.
07
Dec
2015
www.cbinsights.com
Ring, American Family Partner to Help Prevent Home Burglaries
Ring, inventor of the Ring Video Doorbell, an innovative, do-it-yourself home security system that enables customers to proactively protect their families, and American Family Insurance are creating a one-of-a-kind offering.
19
Nov
2015
www.claimsjournal.com
Ring, American Family Insurance announce unique effort to help prevent home break-ins
Ring will reimburse American Family customer deductibles if their Ring-equipped home is burglarized, American Family will offer its customers a discount on Ring doorbell
18
Nov
2015
finance.yahoo.com
Former American Family Insurance chairman, CEO dies at age 90
Robert W. Koch is remembered as a courageous and visionary leader for American Family Insurance...
10
Nov
2015
host.madison.com
American Family Insurance contest winner recaps trip to San Jose
Earlier this year, American Family Insurance ran an enter-to-win to give away a Sporting KC road trip. Jeff Carlson was selected as the winner and received a free trip for him and three friends to Sporting KC's October 16 road match against the San Jose Earthquakes.
02
Nov
2015
www.sportingkc.com
American Family Insurance to be a founding partner of Mercedes-Benz Stadium
American Family Insurance announced it will be one of the 14 founding partners of Mercedes-Benz Stadium set to open in 2017. The agreement underscores the company’s commitment to the city of Atlanta where it began selling insurance nearly eight years ago.
28
Oct
2015
www.businesswire.com
Dodging deer is annual annoyance for Wisconsin motorists
Milwaukee Journal Sentinel
22
Oct
2015
www.jsonline.com
For the Win
21
Sep
2015
adage.com
American Family Insurance Gate Unveiled
11
Sep
2015
www.nbc15.com
'Stuff the Bus!' results announced
08
Aug
2015
www.newspressnow.com
Packers Training Camp Bike Tradition Gets A Boost
30
Jul
2015
www.doorcountydailynews.com
Insurance companies jump into action
15
Jul
2015
www.brainerddispatch.com
Insurance, smart Minnesota homes connect through IoT
St. Cloud Times
02
Jul
2015
www.sctimes.com
American Family launches homeowners discounts to Nest customers
Milwaukee Business Journal
19
Jun
2015
www.bizjournals.com
American Family Insurance explains why it works with Nest
Fortune Magazine
18
Jun
2015
fortune.com
American Family offers free Nest Protect devices to Minnesotans
Minneapolis Star-Tribune
18
Jun
2015
www.startribune.com
Liberty Mutual, American Family Offer Discounts for Nest Data
Insurance Networking News
18
Jun
2015
www.insurancenetworking.com
Now it's a whole lot harder to compete with Nest
Fortune Magazine
17
Jun
2015
fortune.com
Insurance Company Helps Tornado Victim
11
Apr
2015
www.wifr.com
Contact us
American Family Insurance
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Email:

Media contacts
photo:Ken Muth
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Ken Muth
Media Relations Director
(608) 242-4100, ext. 30680
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Add me on LinkedIn
Janet Masters
Media Relations Consultant
(608) 242-4100, ext. 30409
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Linda Wagener
Media Relations Consultant
(608) 242-4100 ext. 32987
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Add me on LinkedIn
Erin Johansen
Media Relations Consultant
(608) 242-4100
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